Reply cost

What do slow replies cost?

Enter your volumes, your costs and a share you choose. The estimate updates straight away. No email is needed to see it.

Your volumes and costs

Inbound messages and comments per day

Across the channels you look after.

Average first response time

Under 1 hour1 to 4 hoursSame dayNext day or longer

Hours per week someone in-house spends on replies

Hourly cost of that person (GBP)

Average order value (GBP)

Share of slow-reply conversations that would have bought2%

Your assumption. The starting point is 2%. It is used when the average first response is over an hour.

0%20%

Estimate from your inputs

Add your daily volume, response time, in-house hours, hourly cost and average order value. The figures appear here straight away. Under 1 hour, at risk is £0. Over an hour, the at-risk figure uses the share you set.

Run the Channel Ops Audit See retainers

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